[1]
Purwati, A.A., Kurniawan, E., Chandra, T., Deli, M.M., Hamzah, M.L. and Abdullah, S.I.N.W. 2025. Unlocking Consumer Behavior: The Interplay of Marketing Mix and Hygiene Perceptions in Kembar Water’s Market Success. Journal of Applied Business and Technology. 6, 2 (May 2025), 135-145. DOI:https://doi.org/10.35145/jabt.v6i2.197.