The Influence of Trust on Purchase Decisions of Muslim Fashion Products in Pekanbaru City with Ar-Ridho as a Mediating Variable on Generation-Z in Pekanbaru City
Abstract
This study aims to analyze the influence of trust on purchasing decisions for Muslim fashion products in Pekanbaru City with ar-ridho as a mediating variable. This study responds to the increasing trend of consumption of Muslim fashion products among religious urban communities. Using a quantitative approach, indicators for each variable were developed based on previous literature and empirical data. The number of samples collected and eligible for analysis in this study was 112 Respondents. The results showed that trust has a significant influence on purchasing decisions, and ar-ridho strengthens the relationship as a mediating variable. Muslim fashion brands need to prioritize honesty, transparency, and adherence to sharia to build consumer trust. It is recommended to continue to consider the sharia and sincerity aspects in every consumption decision so that it not only fulfills worldly needs but also has worship value.
References
Angelyn, J., & Putri, R. N. (2021). Diagnosis System Design of Depression and Anxiety with NAÏVE BAYES Method. Journal of Applied Business and Technology, 2(2), 92–97.
Badan Pusat Statistik Provinsi Riau. (2023). Riau dalam Angka 2023. Pekanbaru: BPS.
Chandra, S., Tianto, A., Veronica, V., Ng, M., & David, D. (2023). The Influence of Products, Prices, Promotions, and Places on Purchase Decisions at PT. Arta Agrindo Subur Pratama Pekanbaru. Proceeding of International Conference on Business Management and Accounting (ICOBIMA), 2(1), 257–270. https://doi.org/https://doi.org/10.35145/icobima.v2i1.4084
Chandra, T., Renaldo, N., Chandra, S., & Ng, M. (2024). Blue Management Accounting: Water Footprint, Cost, Efficiency, and Internal Control at WKP Corporation Headquarters. Journal of Environmental Accounting and Management, 12(2), 185–200. https://doi.org/10.5890/JEAM.2024.06.006
Chen, Y., & Lin, Z. (2020). Consumer purchase behavior in the digital age. Journal of Retailing and Consumer Services, 54, 102034. https://doi.org/10.1016/j.jretconser.2019.102034
Dinata, C. P., & Marlim, Y. N. (2020). Application of Dynamic Systems Development Method in WEB-Based Promotion Media. Journal of Applied Business and Technology, 1(3), 196–204. https://doi.org/10.35145/jabt.v1i3.45
Gefen, D., & Pavlou, P. A. (2021). The Role of Trust in Online Consumer Behavior. MIS Quarterly Executive, 20(1), 43–63.
Kersiati, Wijaya, E., & Sudarno. (2023). Motivation, Organizational Culture, and Organizational Commitment on Job Satisfaction and Teacher Performance at State Junior High School, Bangko Rokan Hilir, Riau. Journal of Applied Business and Technology, 4(1), 67–78.
Kim, J., Song, H., & Youn, S. (2020). Consumer-Based Brand Authenticity and Brand Trust in Brand Loyalty in the Korean Coffee Shop Market. Journal of Hospitality & Tourism Research, 44(1), 3–24. https://doi.org/10.1177/1096348020980058
Kotler, P., Kartajaya, H., & Setiawan, I. (2021). Marketing 5.0: Technology for Humanity. Hoboken, NJ: Wiley.
Nasien, D., Hasmil Adiya, M., Farkhan, M., Rahmadhani, U. S., & Samah, A. A. (2025). Automated Waste Classification Using YOLOv11: A Deep Learning Approach for Sustainable Recycling. Journal of Applied Business and Technology, 6(1), 68–74. https://doi.org/10.35145/jabt.v6i1.205
Nisa, E. F. (2020). Islamic Consumption and Spiritual Marketing: Between Piety and Consumerism. Journal of Islamic Consumer Behavior, 5(2), 121–136.
Nurliana, S., Mulyani, N., & Putri, R. (2022). Konsumsi Hijrah dan Identitas Keislaman Milenial. Jurnal Komunikasi Islam dan Budaya, 8(1), 45–60.
Panjaitan, H. P., Vinson, V., Yani, F., Sitompul, S. S., Sari, O., & Lubis, W. M. C. (2024). Influence of Product Quality, Price, Brand Image and Promotion on Customer Satisfaction on Lazada (Case Study in Pekanbaru City Communities). Proceeding of International Conference on Business Management and Accounting (ICOBIMA), 2(2), 373–390. https://doi.org/https://doi.org/10.35145/icobima.v2i2.4391
Pavlou, P. A., & Gefen, D. (2004). Building Effective Online Marketplaces with Institution-Based Trust. Information Systems Research, 15(1), 37–59. https://doi.org/10.1287/isre.1040.0015
Purnama, I., Renaldo, N., Panjaitan, H. P., Junaedi, T., Suhardjo, S., & Veronica, K. (2025). Exploring the Meaning of Employee Loyalty through the Lens of Organizational Behavior: A Phenomenological Study in Digital Start-up Firms. Journal of Applied Business and Technology, 6(1), 75–82. https://doi.org/10.35145/jabt.v6i1.226
Putra, R., Tanjung, A. R., & Renaldo, N. (2024). Open Unemployment Rate Based on Age Group and Residence Area using Chi-square Analysis Period 2015-2018. Reflection: Education and Pedagogical Insights, 2(1), 20–25. https://doi.org/10.61230/reflection.v2i1.111
Putri, E., Rahman, S., Komardi, D., & Momin, M. M. (2023). Leadership, Discipline, and Motivation on Job Satisfaction and Teacher Performance at Public Elementary School, Bangko District, Rokan Hilir Regency. Journal of Applied Business and Technology, 4(1), 1–16.
Rafizal, J., Nyoto, Sudarno, & Sulta, F. M. M. (2022). Organizational Culture, Work Environment, and Workload on the Performance of POLRI Members (Case Study in Pekanbaru Police Criminal Reserve Unit). Journal of Applied Business and Technology, 3(3), 263–271.
Renaldo, N. (2023). Digital Water Accounting: A Comprehensive Research Report. Proceeding of International Conference on Business Management and Accounting (ICOBIMA), 2(1), 300–305. https://doi.org/https://doi.org/10.35145/icobima.v2i1.4377
Renaldo, N., Murwaningsari, E., & S, Y. A. (2024). Examining the Moderating Effect of a Novel Green Strategy Model on Innovation, Information Systems and Business Performance. Journal of System and Management Sciences, 14(12), 300–326. https://doi.org/10.33168/jsms.2024.1218
Renaldo, N., Putra, R., Suhardjo, Suyono, & Putri, I. Y. (2022). Strategi Menurunkan Turnover Intention Akuntan Pada Kantor Jasa Akuntansi Pekanbaru Tahun 2021. Jurnal Aplikasi Bisnis Dan Manajemen, 8(2), 588–600. https://doi.org/10.17358/jabm.8.2.588
Renaldo, N., Suhardjo, Putri, I. Y., Sevendy, T., & Juventia, J. (2021). Penilaian Harga Saham Berbasis Web pada Perusahaan Sektor Aneka Industri Tahun 2020. Kurs: Jurnal Akuntansi, Kewirausahaan Dan Bisnis, 6(1), 91–102. http://www.ejournal.pelitaindonesia.ac.id/ojs32/index.php/KURS/article/view/1309/711
Rizkia, R., & Hamdani, H. (2021). Keikhlasan dalam Konsumsi Produk Halal: Studi Kasus Konsumen Muslimah Milenial. Jurnal Ekonomi Syariah, 9(1), 45–58.
Sari, S. I., Irman, M., & Wijaya, E. (2022). Analysis of Factors Affecting Financial Literacy and Financial Inclusion on Institut Bisnis dan Teknologi Pelita Indonesia Pekanbaru. International Conference on Business Management and Accounting (ICOBIMA), 1(1), 125–142.
Sari, M., & Hamzah, F. (2022). Pengaruh Reputasi Brand Syariah terhadap Keputusan Pembelian Konsumen Muslim. Jurnal Ekonomi dan Bisnis Islam, 6(1), 25–34.
Suhardjo, S., Suharti, S., Suyono, S., Mukhsin, M., & Hadi, S. (2023). Digital Internal Controls: Safeguarding Data Integrity and Compliance in a Technologically Evolving Landscape. Proceeding of International Conference on Business Management and Accounting (ICOBIMA), 2(1), 306–311. https://doi.org/https://doi.org/10.35145/icobima.v2i1.4378
Suhardjo, S., Sun, L. H., & Pacquiao, J. R. (2023). Digital Business Transformation: A Case Study of Singapore. Proceeding of International Conference on Business Management and Accounting (ICOBIMA), 2(1), 282–287. https://doi.org/https://doi.org/10.35145/icobima.v2i1.4374
Suharti, & Shinta. (2021). Credit Accounting Sales System at PT. Pangaea Argo Adikara in Pekanbaru. Journal of Applied Business and Technology, 2(1), 39–43.
Susanti, W., Renaldo, N., Chandra, T., Tendra, G., Veronica, K., Ramadhani, R., Ramdani, R., Panjaitan, H. P., Junaedi, A. T., & Purnama, I. (2024). Development of IoT-Based Accounting System for Automatic Environmental Data Monitoring. 2(2), 99–105. https://doi.org/10.61230/interconnection.v2i2.122
Susanto, E., Gustientiedina, G., & Siddik, M. (2024). Application of the Forward Chaining Method in Diagnosing Tomato Fever. Journal of Applied Business and Technology, 5(1), 41–50. https://doi.org/https://doi.org/10.35145/jabt.v5i1.143 1.0
Tanjung, A. R., David, D., Renaldo, N., Putra, R., & Musa, S. (2024). Open Unemployment Rate Based on Education Level at 2015-2018. Open Unemployment Rate Based on Education Level at 2015-2018, 2(2), 9–14. https://doi.org/10.61230/reflection.v2i1.109
UMRI. (2022). Laporan Survei Tren Konsumsi Fashion Muslim Mahasiswa Pekanbaru. Pusat Studi Halal dan Etika Konsumsi, Universitas Muhammadiyah Riau.
Wati, Y., Irman, M., Suharti, Suyono, & Renaldo, N. (2023). CSR, Good Corporate Governance, Corporate Value: Moderation of Financial Performance. Jurnal Akuntansi Keuangan Dan Bisnis, 16(2), 353–362. https://doi.org/10.35143/jakb.v16i2.6064
Copyright (c) 2025 Journal of Applied Business and Technology
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
