The Effect of Product Quality, Price, and Word of Mouth on Packing Sticker Purchase Decision at CV. Blitz Media Kreasindo Pekanbaru City
Keywords:
Product Quality, Price, Word of Mouth, Purchase Decision
Abstract
This study aims to analyze the effect of product quality, price, and word of mouth on packing sticker purchasing decisions. This research will object of research is all consumers who visit CV. Blitz Media Kreasindo Pekanbaru. In this study, the object of research is all consumers who visit CV. Blitz Media Kreasindo Pekanbaru. The number of samples in this study was determined from the opinion of "Roscoe" so the sample amounted to 122 people. In this study, the technique used in sampling is Non-Probability Sampling. The data collection technique used a questionnaire and the data analysis technique used was multiple linear regression with SPSS. The results of the study explain that product quality and word of mouth have a positive and significant effect, while the price has a negative and significant effect on purchasing decisions for packaging stickers on the CV. Blitz Media Kreasindo Pekanbaru City.
References
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Ghozali, Imam. 2013. “Aplikasi Analisis Multivariate Dengan Program IBM SPSS 21 Update PLS Regresi.” In. Semarang: Badan Penerbit Universitas Diponegoro.
Gunarsih, Cindy Magdalena, J.A.F. Kalangi, and Lucky F Tamengkel. 2021. “Pengaruh Harga Terhadap Keputusan Pembelian Konsumen Di Toko Pelita Jaya Buyungon Amurang.” Productivity 2 (1): 69–72.
Hidayah, Dian Ariyani, and Edy Suryawardana. 2018. “Pengaruh Kualitas Produk, Kualitas Layanan, Persepsi Harga, Lokasi Dan Word of Mouth Terhadap Keputusan Pembelian ( Studi Kasus Pada Warung Bakso Pak War Semarang ).” Journal of Physics A: Mathematical and Theoretical 16 (2): 61–79.
Hidayat, A., Chandra, T., & Putra, R. (2022). Service Quality on Consumer Satisfaction and Non-Wage Consumer Loyalty in BPJS Ketenagakerjaan Pekanbaru Panam Branch. Journal of Applied Business and Technology, 3(2), 166–176.
Hocky, A., Lidyana, & Purwati, A. A. (2020). The Role of Servoce Quality and Trust on Consumer Loyalty at PT. Henson Alfa Gros Pekanbaru. Journal of Applied Business and Technology, 1(1), 51–59.
Jacksen, Chandra, T., & Putra, R. (2021). Service Quality and Brand Image on Customer Satisfaction and Customer Loyalty at Pesonna Hotel Pekanbaru. Journal of Applied Business and Technology, 2(2), 142–153.
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Rachman, Raniawati, and Totok Wahyu Abadi. 2017. “Komunikasi Word of Mouth Dan Keputusan Pembelian Batik Bangkalan.” Jurnal Aspikom 3 (2): 285–95.
Rahman, S., & Wijaya, A. (2021). Analysis of the Influence of Product Quality, Promotion, Brand Image and Lifestyle on Purchase Decision of Motorcycle Kawasaki KLX 150cc at PT. Greentech Cakrawala Motorindo in Pekanbaru. Journal of Applied Business and Technology, 2(1), 59–72.
Reinaldo, I., & Chandra, S. (2020). The Influence of Product Quality, Brand Image, and Price on Purchase Decision at CV Sarana Berkat Pekanbaru. Journal of Applied Business and Technology, 1(2), 137–150.
Robustin, Tri Palupi, and Anisatul Fauziah. 2018. “Pengaruh Kualitas Produk Dan Word of Mouth Terhadap Keputusan Pembelian Kosmetik Wardah Pada Masyarakat Di Kota Jember,” 94–101. http://macammacamwardahkosmetik.blogspot.co.id.
Rumondor, Priskyla Wenda, Altje L Tumbel, and Imelda W.J. Ogi. 2017. “Pengaruh Kualitas Produk, Harga, Dan Word of Mouth Terhadap Keputusan Pembelian Pada Rumah Kopi Dan Mie Toronata Di Kawangkoan.” Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi 5 (2): 1102–12.
Setiadi, Adi. 2015. “Pengaruh Harga, Desain Produk Dan Citra Merek (Brand Image) Terhadap Keputusan Pembelian Pada Produk Smartphone Lenovo (Studi Pada Pengguna Smartphone Lenovo Di Fakultas Ekonomi Dan Ilmu Sosial UIN Sultan Syafif Kasim Riau).” In
Setiawan, Y., Junaedi, A. T., & Chandra, T. (2021). Increasing Effect of Employee Work Ethics and Training on Employee Performance and Service Quality at PT XL Axiata Riau. Journal of Applied Business and Technology, 2(3), 194–205.
Sugiyono. 2017. “Metode Penelitian Kuantitatif, Kualitatif Dan R&D.” In. Bandung: Alfabeta.
Sumardy. 2011. “The Power of Word of Mouth Marketing.” In. Jakarta: Gramedia Pustaka Utama.
Sumarwan, Ujang. 2014. “Perilaku Konsumen Teori Dan Penerapannya Dalam Pemasaran.” In. Bogor: Ghalia Indonesia.
Supriyadi, Yuntawati Fristin, and Ginanjar Indra K.N. 2016. “Pengaruh Kualitas Produk Dan Brand Image Terhadap Keputusan Pembelian (Studi Pada Mahasiswa Pengguna Produk Sepatu Merek Converse Di Fisip Universitas Merdeka Malang).” Jurnal Bisnis Dan Manajemen 3 (1): 135–44.
Tjiptono, Fandy. 2016. “Service, Quality & Satisfaction.” In. Yogyakarta: Andi.
Wijaya, E., & Purba, A. W. (2021). The Influence of Price, Promotion, Location, and Servicescape on Customer Satisfaction in Pekanbaru Holiday Hotel. Journal of Applied Business and Technology, 2(1), 44–58.
Wijaya, E., Suyono, & Santoso, P. H. (2020). Relationship of Marketing Tactics on Consumer Trust and Consumer Loyalty: The Case of Mega Sanel Lestari Pekanbaru. Journal of Applied Business and Technology, 1(1), 8–13.
Arif, I., Komardi, D., & Putra, R. (2021). Brand Image, Educational Cost, and Facility on Student Satisfaction and Loyalty at STIE Pelita Indonesia. Journal of Applied Business and Technology, 2(2), 118–133.
Bakry, and Suyadi Umar. 2016. “Metode Penelitian Hubungan Internasional.” In.Yogyakarta: Pustaka Pelajar.
Bob, Sabran. 2012. “Manajemen Pemasaran.” In. Erlangga.
Buchari, Alma. 2011. “Manajemen Pemasaran Dan Pemasaran Jasa.” In, 9th ed. Bandung: Alfabeth.
Daryanto. 2011. “Manajemen Pemasaran.” In. Bandung: Sari Kuliah, Satu Nusa. Djaslim, Saladin, and Herry Achmad Buchory. 2010. “Manajemen Pemasaran Ringkasan Praktis, Teori, Aplikasi Dan Tanya Jawab.” In. Bandung: Linda Karya.
Fajri, D., Chandra, T., & Putra, R. (2021). The Influence of Brand Image and Promotion on the Decisions of Students in STIE Mahaputra Riau with Learning Interest as Intervening. Journal of Applied Business and Technology, 2(3), 223–232.
Ghozali, Imam. 2013. “Aplikasi Analisis Multivariate Dengan Program IBM SPSS 21 Update PLS Regresi.” In. Semarang: Badan Penerbit Universitas Diponegoro.
Gunarsih, Cindy Magdalena, J.A.F. Kalangi, and Lucky F Tamengkel. 2021. “Pengaruh Harga Terhadap Keputusan Pembelian Konsumen Di Toko Pelita Jaya Buyungon Amurang.” Productivity 2 (1): 69–72.
Hidayah, Dian Ariyani, and Edy Suryawardana. 2018. “Pengaruh Kualitas Produk, Kualitas Layanan, Persepsi Harga, Lokasi Dan Word of Mouth Terhadap Keputusan Pembelian ( Studi Kasus Pada Warung Bakso Pak War Semarang ).” Journal of Physics A: Mathematical and Theoretical 16 (2): 61–79.
Hidayat, A., Chandra, T., & Putra, R. (2022). Service Quality on Consumer Satisfaction and Non-Wage Consumer Loyalty in BPJS Ketenagakerjaan Pekanbaru Panam Branch. Journal of Applied Business and Technology, 3(2), 166–176.
Hocky, A., Lidyana, & Purwati, A. A. (2020). The Role of Servoce Quality and Trust on Consumer Loyalty at PT. Henson Alfa Gros Pekanbaru. Journal of Applied Business and Technology, 1(1), 51–59.
Jacksen, Chandra, T., & Putra, R. (2021). Service Quality and Brand Image on Customer Satisfaction and Customer Loyalty at Pesonna Hotel Pekanbaru. Journal of Applied Business and Technology, 2(2), 142–153.
Kotler, Philip, and Gary Amstrong. 2014. “Prinsip-Prinsip Manajemen.” In, 14th ed. Jakarta: Erlangga.
Kotler, Philip, and Kevin Lane Keller. 2016. “Manajemen Pemasaran.” In, 12th ed. Jakarta: PT. Indeks.
Listighfaroh, Muzammil Ilmi. 2020. “Pengaruh Kualitas Produk, Harga Dan Promosi Terhadap Keputusan Pembelian Produk Sabun Cair Feira White Shower Cream Di Surabaya.” Angewandte Chemie International Edition, 6(11), 951–952.
Lupiyoadi, Rambat. 2013. “Manajemen Pemasaran Jasa Berbasis Kompetensi.” In, 3rd ed. Jakarta: Salemba Empat.
Maghfiroh, Kuni. 2019. “Pengaruh Harga, Kualitas Produk Dan Word of Mouth Terhadap Kepuasan Konsumen Serta Implikasinya Pada Keputusan Pembelian Smartphone Xiaomi.” Business Management Analysis Journal (BMAJ) 2 (2): 34–44. https://doi.org/10.24176/bmaj.v2i2.4075.
Malonda, Deisy, Lapian Joyce, and Mandagie Yunita. 2018. “Analisis Citra Merek, Harga Produk Dan Kualitas Terhadap Keputusan Pembelian Handphone Samsung Pada Seluruh Gerai-Gerai Seluler Di IT Center Manado.” Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi 6 (4): 2288–97. https://doi.org/10.35794/emba.v6i4.20997.
Masturi, Hajir, and Resti Hardini. 2017. “Pengaruh Kualitas Produk, Harga Dan Word of Mouth Terhadap Keputusan Pembelian Karate-Gi Merek Hokido Di Lima Dojo Wilayah Dki Jakarta.” Oikonomia: Jurnal Manajemen 13 (2): 87–98. https://doi.org/10.47313/oikonomia.v13i2.508.
Moniharapon, Silcyljeova, Joyce Lapian, and Selvany Chichilia Lotulung. 2015. “Pengaruh Kualitas Produk, Harga, Dan Wom (Word of Mouth) Terhadap Keputusan Pembelian Handphone Evercoss Pada CV.Tristar Jaya Globalindo Manado.” Jurnal EMBA 3 (3): 817–26. https://doi.org/10.35794/emba.v3i3.9614.
Mulyaningsih, Elly, and Yunita Ramadhani. 2019. “Pengaruh Kualitas Produk, Harga Dan Word of Mouth Terhadap Keputusan Pembelian Produk KIBIF ( Studi Kasus Pada Karyawan PT. Mattel Indonesia ).” Jurnal Ilmiah Manajemen Pemasaran, no. 1.
Purwati, A. A., Rukmana, K., & Deli, M. M. (2020). The Effect of Personal Selling and Service Quality on Custumer Loyalty at PT. Wanriau IndoXP. Journal of Applied Business and Technology, 1(1), 1–7.
Puspita, Diestutiace Lucky, Edy Yulianto, and Sunarti. 2016. “Pengaruh Kualitas Produk Dan Word of Mouth Terhadap Keputusan Pembelian (Survei Kepada Konsumen Charles & Keith Di Tunjungan Plaza Surabaya).” Jurnal Administrasi Bisnis S1 Universitas Brawijaya 34 (1): 79–85.
Rachman, Raniawati, and Totok Wahyu Abadi. 2017. “Komunikasi Word of Mouth Dan Keputusan Pembelian Batik Bangkalan.” Jurnal Aspikom 3 (2): 285–95.
Rahman, S., & Wijaya, A. (2021). Analysis of the Influence of Product Quality, Promotion, Brand Image and Lifestyle on Purchase Decision of Motorcycle Kawasaki KLX 150cc at PT. Greentech Cakrawala Motorindo in Pekanbaru. Journal of Applied Business and Technology, 2(1), 59–72.
Reinaldo, I., & Chandra, S. (2020). The Influence of Product Quality, Brand Image, and Price on Purchase Decision at CV Sarana Berkat Pekanbaru. Journal of Applied Business and Technology, 1(2), 137–150.
Robustin, Tri Palupi, and Anisatul Fauziah. 2018. “Pengaruh Kualitas Produk Dan Word of Mouth Terhadap Keputusan Pembelian Kosmetik Wardah Pada Masyarakat Di Kota Jember,” 94–101. http://macammacamwardahkosmetik.blogspot.co.id.
Rumondor, Priskyla Wenda, Altje L Tumbel, and Imelda W.J. Ogi. 2017. “Pengaruh Kualitas Produk, Harga, Dan Word of Mouth Terhadap Keputusan Pembelian Pada Rumah Kopi Dan Mie Toronata Di Kawangkoan.” Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi 5 (2): 1102–12.
Setiadi, Adi. 2015. “Pengaruh Harga, Desain Produk Dan Citra Merek (Brand Image) Terhadap Keputusan Pembelian Pada Produk Smartphone Lenovo (Studi Pada Pengguna Smartphone Lenovo Di Fakultas Ekonomi Dan Ilmu Sosial UIN Sultan Syafif Kasim Riau).” In
Setiawan, Y., Junaedi, A. T., & Chandra, T. (2021). Increasing Effect of Employee Work Ethics and Training on Employee Performance and Service Quality at PT XL Axiata Riau. Journal of Applied Business and Technology, 2(3), 194–205.
Sugiyono. 2017. “Metode Penelitian Kuantitatif, Kualitatif Dan R&D.” In. Bandung: Alfabeta.
Sumardy. 2011. “The Power of Word of Mouth Marketing.” In. Jakarta: Gramedia Pustaka Utama.
Sumarwan, Ujang. 2014. “Perilaku Konsumen Teori Dan Penerapannya Dalam Pemasaran.” In. Bogor: Ghalia Indonesia.
Supriyadi, Yuntawati Fristin, and Ginanjar Indra K.N. 2016. “Pengaruh Kualitas Produk Dan Brand Image Terhadap Keputusan Pembelian (Studi Pada Mahasiswa Pengguna Produk Sepatu Merek Converse Di Fisip Universitas Merdeka Malang).” Jurnal Bisnis Dan Manajemen 3 (1): 135–44.
Tjiptono, Fandy. 2016. “Service, Quality & Satisfaction.” In. Yogyakarta: Andi.
Wijaya, E., & Purba, A. W. (2021). The Influence of Price, Promotion, Location, and Servicescape on Customer Satisfaction in Pekanbaru Holiday Hotel. Journal of Applied Business and Technology, 2(1), 44–58.
Wijaya, E., Suyono, & Santoso, P. H. (2020). Relationship of Marketing Tactics on Consumer Trust and Consumer Loyalty: The Case of Mega Sanel Lestari Pekanbaru. Journal of Applied Business and Technology, 1(1), 8–13.
Published
2022-09-30
How to Cite
Amin, A. M., Angelia, R., Mukhsin, Eddy, P., & Yuliendi, R. R. (2022). The Effect of Product Quality, Price, and Word of Mouth on Packing Sticker Purchase Decision at CV. Blitz Media Kreasindo Pekanbaru City. Journal of Applied Business and Technology, 3(3), 214-225. https://doi.org/10.35145/jabt.v3i3.105
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Articles
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